Good News Business Letter Example

In this page, we are going to provide examples of letters to announce good business news to customers or employees. This news may include price reduction, bonuses, the opening of a new branch and so on.

Letter outline:

  • Start the letter by announcing the good news to the recipients.

  • Highlight the benefit of the news. For example, if your business experienced an increase in sales, you could give all of your employees a big bonus.

  • Thank the stakeholders for their contribution. Thank your employees for their efforts and your customers for their loyalty.

Let us look at an example for each situation

Good news letter to employees

Dear All,

We are very happy to inform you that our November sales reached two million USD, 30% more than the forecasted figure. This marks a huge improvement from last year and a sign that the business is growing in the right direction.

We would like to thank you all for your contribution and dedication. This would have not been possible without the combined effort of all of our staff.

In recognition of this remarkable achievement, the management has decided to award everyone $500 bonus.

Keep up the good work.


Good news letter to customers

Dear Valued Customers,

We are pleased to announce the opening of our new branch in the city downtown on the 15th of January 2018. This move comes as part of our continuous efforts to provide the best shopping experience to all of our clients all around the country.

We are also happy to announce a 50% discount on selected items from [some date] to [some date] in all of our outlets to mark off the start of the holiday season.

We would like to thank you all for your loyalty and business. We could have not made it throughout the years without your continuous support. We value each and every one of our customers and do our best to provide the best level of service all the time.


Good News Business Letter Example