Business Offer Counter Proposal

[Your Name]

[Your Title]

[Your Company Name]

[Your Contact Information - Email and Phone Number]

[Date]

[Recipient's Name]

[Recipient's Title]

[Recipient's Company Name]

[Recipient's Address]

Subject: Counter Proposal to [Brief Description of the Initial Offer]

Dear [Recipient's Name],

I hope this message finds you well. I would like to express my appreciation for the business offer presented by your esteemed company. After careful consideration and analysis, we are interested in engaging in further discussions to explore the possibilities of a mutually beneficial partnership. However, we would like to propose certain modifications to the original offer to better align with our objectives and needs.

[Paragraph briefly expressing gratitude and acknowledging the original offer]

1. Objective and Value Proposition:

Before delving into the counter proposal, I'd like to reiterate our key objectives and the unique value proposition we bring to the table. At [Your Company Name], we pride ourselves on [briefly describe your strengths, expertise, resources, or any competitive advantage].

2. Counter Proposal:

2.1. [Negotiation Point 1 - e.g., Pricing]

[Explain your counter proposal for the first key term you wish to negotiate. Provide a clear and concise rationale for the change you're proposing, considering market conditions, competitive pricing, and your company's financial goals.]

2.2. [Negotiation Point 2 - e.g., Deliverables]

[Explain your counter proposal for the second key term you wish to negotiate. Highlight how the proposed changes will enhance the deliverables, meet specific requirements, or improve overall project outcomes.]

2.3. [Negotiation Point 3 - e.g., Timeline]

[Explain your counter proposal for the third key term you wish to negotiate. Address any concerns or constraints related to the timeline and demonstrate how the revised schedule will ensure successful project completion.]

3. Conclusion:

We believe that our suggested adjustments to the original offer will contribute to a more productive and successful partnership between our companies. We are committed to working collaboratively with your team to address any concerns and find a solution that satisfies both parties.

Please let us know your thoughts and if you would be open to arranging a meeting to discuss our counter proposal in greater detail. We are eager to engage in constructive dialogue and move forward with this potential partnership.

Thank you for your time and consideration. We look forward to your response.

Sincerely,

[Your Name]

[Your Title]

[Your Company Name]

[Your Contact Information - Email and Phone Number]

Subject: Counter Proposal to Your Business Offer

Dear [Recipient’s Name],

Thank you for presenting your business offer dated [insert date]. After careful review, I truly appreciate the opportunities it provides and the potential for mutual benefit. However, I believe some adjustments would make the arrangement more balanced and feasible for both parties.

Specifically, I propose revising the payment schedule to quarterly installments instead of monthly, which would help us maintain a healthy cash flow. Additionally, I suggest a slight adjustment to the delivery timeline from 30 days to 45 days to ensure quality assurance procedures are not compromised.

I remain committed to establishing a successful and long-term relationship with your company, and I trust that this counter proposal can serve as the foundation for constructive negotiations. I look forward to hearing your thoughts.

Sincerely,

[Your Name]

Subject: Suggesting a Few Tweaks to the Offer

Hi [Recipient’s Name],

Thanks a lot for sending over your business proposal. It’s a solid starting point and I think we’re close to something great. I do have a few suggestions that I think will make things work better for both of us.

First, instead of the upfront lump sum payment, would you be open to splitting it into two parts? Also, I’d like to negotiate the minimum order quantity a bit lower so we can test the partnership without overcommitting.

I’m confident we can find middle ground, and I’m excited about working with you. Let me know what you think, and we can schedule a quick call to finalize.

Best,

[Your Name]

Subject: Initial Counter Proposal for Consideration

Dear [Recipient’s Name],

I would like to thank you for extending your business offer and for considering our company as a potential partner. After internal discussions, we are pleased with many aspects of your proposal, but there are a few points that require further negotiation.

We propose the following revisions:

1. Adjusting the contract duration from three years to two years with an option to renew.

2. Offering a 5% discount for bulk purchases over [amount].

3. Adding a clause for annual performance review to reassess terms.

These suggestions are preliminary and intended to open the floor for further discussions. We look forward to your feedback and are confident that with some adjustments, we can finalize a mutually beneficial agreement.

Sincerely,

[Your Name]

Subject: A Win-Win Twist on Your Proposal

Dear [Recipient’s Name],

Your offer got our team thinking, and we’re excited about the potential collaboration. But instead of going with the exact terms you suggested, we’d like to put a creative spin on it that could benefit both of us.

Rather than fixed pricing, how about a performance-based model where costs adjust according to results? It keeps everyone motivated and ensures fairness. We’d also love to include a co-branding opportunity—this would give both of us increased visibility and customer trust.

Let’s consider this an experiment in creating a win-win situation. I’d be happy to discuss this approach further and see how it aligns with your goals.

Warm regards,

[Your Name]

Subject: Counter Proposal at a Glance

Hello [Recipient’s Name],

Thank you for the offer. Here’s a quick outline of my counter proposal:

- Reduce the upfront fee by 15%

- Extend delivery timeline by two weeks

- Add a clause for mutual review after six months

I believe these changes will make the agreement more practical while keeping it beneficial for both parties. Looking forward to your reply.

Best regards,

[Your Name]

Subject: Official Counter Proposal to Partnership Offer

Dear [Recipient’s Name],

I am writing in response to your partnership offer received on [date]. We highly value your interest in collaborating with our company and see strong potential for a successful relationship. However, after careful consideration, we would like to propose adjustments to the terms.

Our counter proposal includes the following:

- Revenue sharing model revised to 60/40 instead of 50/50, reflecting our higher investment in resources.

- Inclusion of exclusivity clause limited to [region] rather than nationwide.

- A three-month pilot phase before full commitment.

We hope you will find these adjustments fair and conducive to a lasting partnership. Please review this counter proposal, and we are open to arranging a meeting to finalize the agreement.

Yours sincerely,

[Your Name]

Subject: Counter Proposal on Contract Terms

Dear [Recipient’s Name],

This letter serves as a formal response to your proposed contract terms. While we agree with the general framework, we believe certain modifications are necessary to ensure sustainability and fairness.

We propose revising the payment schedule to a 45-day term instead of 30 days. Additionally, the penalty clause for delayed performance should be reduced from 10% to 5% to reflect reasonable risk-sharing. Finally, we request inclusion of a termination clause with a 60-day notice period.

We consider these adjustments crucial for protecting both parties’ interests. We welcome further discussion and are committed to finding an agreement that benefits us both.

Respectfully,

[Your Name]

Subject: Adjusting Your Offer for a Better Fit

Hi [Recipient’s Name],

Thank you for sharing your offer—it’s clear you’ve put a lot of thought into it, and I appreciate the opportunity. I do think we can make a few small changes to better align with our current situation.

Instead of the minimum order of 500 units, would you consider starting with 250 units as a trial? Also, could we look into more flexible payment options to spread out the cost?

I believe these changes will make it easier for us to move forward and start working together. Excited to hear your thoughts.

Kind regards,

[Your Name]